Of cocoon right into a butterfly must suffer a painful metamorphosis. The changing situation available in the market today, small and medium household electrical appliance enterprises to achieve success, must wade through a painful transformation over and over, out of the market products not suitable for the development of unreasonable management system, perfect after-sales network is absolutely not perfect, concentrate on technical innovation to the tide of the market economy a company can achieve its own development and growth.

Rise within the appliance industry in China reform and opening up, after twenty years of rapid development, has formed a huge, financially strong, fully furnished large industrial chain. Within the promotion of the national economy played an important role in development, but additionally reform and opening as much as China’s economic rise of a standard miniature. From the standard family workshop, developed right into a major industrial park has a well-known companies; from the processing for foreign enterprises to do, do OEM, to ascertain an information not just of domestic family household, is world-renowned national brand, China appliance industry is one step at a march to the international.

Traveled the sector in 2008 Financial Crisis, the house appliance industry has experienced difficulties for SMEs, struggle, persist, and eventually in 2009, ushering in hope. In early 2009, have held HC home network

Zhongshan small appliances Fair Held in Zhongshan Huangpu, show far more popular than the organizers expected.

Nearby the tip of December 2009,

Appliances to the countryside a complete of 37.67 million units sold products, total sales reached 69.2 billion, trade-in recycling Jiu Jiadian greater than 410 million units, sales of recent appliances I reached 3.64 million units, sales of greater than 142 billion yuan. Policy in the house appliances to the countryside, many small and medium enterprises were awarded benefits, which include Zhejiang small area

Refrigerator Enterprises ought to develop the domestic market. The domestic market has also emerged a collection of “dark horse”, Zhongshan Omar is eye-catching performance within the domestic market in a corporation, other household appliances industry in China gained ten ten selected

White Ling Enterprise Innovation Award, inside the refrigerator and washer appliances to the countryside after the successful products, achieving sales in 2009 than in 2008 improved 50% over an identical period.

Home electrical appliance industry in 2010, however the situation remains grim, the primary quarter of this year, China’s export situation is usually the easier home appliances, major home appliance brands have adopted “green carbon” brand, by the worldwide buyers attention. Within the 107th Canton Fair, the international commodity prices rose sharply, including copper, iron, aluminum, coal, ore and other raw materials prices rose significantly, driving up production costs, the Canton Fair for overseas home appliance manufacturers the whole export supply offer higher than in previous years. Along with raw material prices,

RMB appreciation Delivered to the export enterprises of pressure, the RMB exchange rate floating every 1% 1% will cast off the profits of enterprises.

China Hardware Products Association, said the Secretary-General Li-Xin Jin, household appliances industry, the standard of cause for concern, especially in an entire range of life

Service Quality. HC Yu Zhiguo said home network, the standard of the call to grow small appliances, dealers of the manufacturer’s requirements in descending order of quality, functionality, appearance and value. The application service to become the core competitiveness. During 2010, 315, home appliances and other issues after service exposure of the whole show serious product homogeneity home appliances today, after-sales service becomes the market standard look modern day. And small appliances is simply a quick version of after-sales service. Building a legitimate service system has begun to be some small and medium enterprises as a house appliance key projects in 2010 to do. Chinese home appliance industry, the 2009 Ten Ten selected dealers most Satisfaction Award Denise Denton water heater to have recognized this, On the recent national dealer meeting, Denise Denton, director of promoting, said Luo Bing, poetry Denton took the lead inside the industry to implement a “double 24” bound “five free services” (free of charge consulting and design, free installation, free lanes, free regular visit to offer maintenance free working machine).

For 2010, small household electrical appliance enterprises are looking for a brand new life-style. Technology upgrading, product innovation has become a device for SMEs to rapidly expand the market one, in 2009 plenty of manufacturers of innovative products were the dealer’s favor, their presence is changing the location of China’s small household electrical appliances.