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GIA announces the discharge of a comprehensive global report on Household Green Cleaning Products market. The worldwide marketplace for household green cleaning products is forecast to achieve US$9.32 billion by the year 2017, driven by the growing eco-consciousness and health concerns among consumers worldwide. Stringent government legislations mandating the reduction of ecological impact of cleaning services, is providing an impetus to the golf green cleaners market. Despite economic recession, the industry displayed healthy growth in mature markets of North America and Western Europe, and is primed to surge in emerging markets including Asia Pacific, Eastern Europe and Latin America. However, despite bright growth prospects, loss of consumer awareness, premium pricing, fraudulent green clean claims, and fierce competition from conventional cleaning products are likely to mar immediate market penetration and acceptance.

San Jose, CA (PRWEB) October 10, 2011

Follow us on LinkedIn – ‘Green cleaning’ is gaining increasing popularity in homes, healthcare environs and manufacturing facilities by reason of growing global concerns about personal health, environmental damage, climate change, resource constraints, and rising energy costs. Earth-friendly or green cleaning products and methods are increasingly becoming more cost-effective, effective and widespread in today’s fast-paced life. The expansion witnessed by the market is especially credited to the numerous rise widespread for household cleaning products. The idea of green however isn’t very entirely new, with prevalence in developed markets since early 2000s. However on the time, just some small companies were engaged in marketing such products for the household sector. The scenario has radically changed today, with large variety of big and small players vying to get a stronghold within the intensely competitive market. Moreover, with mass consumers adopting cleaning as portion of their lifestyle instead of a sanitary chore, the golf green cleaners market is rapidly expanding into the mainstream from a gap segment. However, despite the beautiful growth and development outlook, the industry must gear up and meet a bunch of challenges confronting its immediate future.

The demand for household green cleaning products is primarily driven by the growing consumer concern for family health and environment. Green cleaning products address these concerns through a variety of biodegradable, non-toxic, earth-friendly ingredients which are derived from renewable natural resources, and packaged in recyclable or reusable containers. Nevertheless, despite the inherent advantages, factors equivalent to high prices and shortage of public awareness continue to daunt rapid expansion of the industry. Majority of users are still ignorant concerning the long-term debilitating effects of conventional cleaners on human and animal health, in addition to the surroundings. Within the present scenario, most green cleaning products are looked as if it would be costlier and lesser effective over conventional cleaners. Retail consumers are price sensitive, especially within the light of latest economic recession, and insist more value for money from green cleaning products. Therefore, the golf green cleaning manufacturers are faced with the uphill task of gaining consumer confidence through low-cost innovative products, differentiated services and high performance. As well as, manufacturers also have to conform to stringent ecolabeling procedures and regulations, in addition to expound benefits and visibility of such earth-friendly solutions to the market at large.

Technological developments aid in sustaining high product innovation within the green cleaning industry. However, because the collection of green products multiplies, concerns about fraudulent green washing keep growing, debasing the credibility of the industry as an entire. Consumers are misled by false or vague eco-friendly, safe and green claims made by manufacturers aiming to make quick bucks. World over, governments are initiating stringent regulations to deal with the problem, monitoring not just the advertisement claims, but in addition product features, labeling, and production / delivery processes. Further, environmentally conscious consumers in addition to retailers are calling for rigorous green standards, forcing all manufacturers to work towards reducing their carbon footprints. In a bid to tell apart themselves from the spurious products, several green product manufacturers are registering for ecolabel and certification programs offered by government and independent agencies. Such programs are mooted by consumers and retailers alike as they provide a standard standard for the industry while aiding in making an educated choice.

The US and Europe represent two of essentially the mostsome of the most dominant markets for household green cleaning products worldwide, as stated by the recent research report on Household Green Cleaning Products. Asia Pacific constituting a modest share of the worldwide market is ranked one of many most promising markets, led by burgeoning regional markets of India, China, Australia, Hong Kong and Korea among others. The market is slated to surge ahead on the overall fastest compounded growth rate of about 25% through 2017. By product category, General Household Cleaners captures a sizeable chunk of the market. Laundry cleaning products are projected to point out vast potential one day, racing ahead at a magnificent growth rate of 24% through 2017.

Key market participants profiled within the report include 3M Company, Core Products Company Inc, Earth Friendly Products Inc., Ecolab, Inc., Ecover, Green Bridge Industries Inc., Method Products Ltd, SC Johnson & Sons Inc., OxiBrite, Inc., Seventh Generation Inc., The Clorox Company, among others.

The research report titled “Household Green Cleaning Products: a world Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of industry and product overview, major market trends, product introductions, recent industry activity and profiles of market players worldwide. Analysis and overview is supplied for major geographic markets comparable to the united states, Canada, Japan, Europe, Asia-Pacific, and Remainder of World. Market analytics are provided in value (US$) terms for product segments including, General Household Cleaners and Laundry Cleaners.

For more information about this comprehensive market research report, please visit – http://www.strategyr.com/Household_Green_Cleaning_Products_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a number one publisher of off-the-shelf market research. Founded in 1987, the corporate currently employs over 800 people worldwide. Annually, GIA publishes greater than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring greater than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as among the world’s largest and reputed market research firms.

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By Tuo Yannan in Beijing/China Daily | Asia News Network – 

By Lan Lan in Beijing/China Daily | Asia News Network – 

By Peter Valdes-Dapena | CNNMoney.com – 

New Treasury data shows average household wealth jumped by greater than 20 per cent between 2004 and 2010.

Treasurer Wayne Swan has linked the rise to the government’s stimulus in line with the worldwide financial crisis.

In comparison, median household wealth within the Country declined by greater than 30 per cent within the same period.

“Contributing to this was our stimulus response to the GFC, which protected millions of jobs, in addition to our decent social safety net and government policies that spread opportunity,” Mr Swan wrote in his economic note released Sunday.

Mr Swan said Australia, like any countries, had not been immune from the impact of world turbulence these days.

“This was clear within the Budget papers in May, which showed $150 billion wiped from government revenues for the reason that onset of the worldwide financial crisis,” he said.

“Australians have also seen the impact on their household wealth.

“It really is obvious not just inside the performance of people’s superannuation accounts in recent times, however the more cautious attitudes towards debt which have contributed to the softness in house prices.”

Opposition finance spokesman Andrew Robb attacked the govt. for taking the main optimistic forecasts available to develop its budget.

“The budget was predicated on everything going well world wide,” Mr Robb told Network Ten on Sunday.

“In fact even the budget papers indicated that for each four per cent change within the terms of trade you’re talking a few $7 billion increase within the budget deficit.”

Our terms of trade were 50 per cent higher than average compared with the 1980s and 1990s and commodity prices were coming off way over anticipated, Mr Robb said.

He pointed to BHP Billiton considering shelving its Olympic Dam expansion and Royal Dutch Shell throwing $17 billion worth of LNG projects into doubt.

“Half the pipeline that Mr Swan brags about has not reached Final Investment Decision and doubtless won’t,” he said.