Hong Kong on the forefront of the arena retail market, with products popular vane’s role within the trend, an improved degree of internationalization of its markets, the worldwide selection of new products on sale in Hong Kong simultaneously.

2009 on the end,

Suning

Electric convened media briefing, the official announced the purchase of electric appliances chain in Hong Kong ranked the head three within the laser company (CiticallRetail Management Ltd.), It’s the second one

Gome

After entering the Hong Kong market in 2003, has a giant appliance chain enterprises in Mainland China should be extending to Hong Kong, China.

As a global free port and the shopping paradise, Hong Kong, attracting a lot of domestic and foreign tourists all year round tourism. Because the price benefit of low tariffs, plus the formation of the RMB exchange Hong Kong dollars “Eight HKCC foyer until” shopping tourists visited Hong Kong as a crucial reason, lots of them casting their eyes at the consumer

Electronic

Products. Statistics, the conventional home appliances, communications, consumer electronics, camera equipment and other products in line with the Hong Kong Electrical capacity of about 250 billion market, with Beijing, Shanghai and Guangzhou cities within the Mainland core level line roughly equal; an analogous time, within the retail world the leading edge of the market, with the role of product trends vane, its high level of international market, the worldwide selection of new products on sale in Hong Kong simultaneously.

Present, Hong Kong Fortress, Broadway, Gome, Chung Yuen, and Suning acquired by the laser and a variety of electrical appliances chain.

Fortress:

Sell

Network and more emphasis on brand building

Fortress was founded in 1975, formerly referred to as Hong Kong Electric power use for the promotion of electricity a payment center, and marketing of essential electrical appliances. In 1986, Fortress acquired by Hutchison Whampoa Limited. In 1990, Fortress as Hutchison’s AS Watson Group. In 1985, through 22 sales outlets, Fortress Hong Kong’s largest electronics and residential appliances retailer. As we speak, the Fortress in Hong Kong, a complete of 55 stores (including the “Fortress World”, “Fortress” and “Fortress

Digital

“), Is the biggest departmental store in Hong Kong.

Brand management Fortress in Hong Kong, the rapid development of the sphere of electric chain played a vital role. In 1985, Fortress was putting its own brand products, which, Fortress brand

Air conditioning

And the construction within the refrigerator. In 1996, the Fortress to open the primary “Fortress World”, first introduced in Hong Kong one-stop diverse consumer electronics retail concept, a transparent division of areas within the shop, selling a big selection of goods. To fulfill the varied needs of shoppers, in 2003, “New Fortress” the official birth of the thought, Fortress all of its stores in Hong Kong re-classified as “Fortress World”, “Fortress” and “Digital Fortress” .

2004, the Fortress launched a brand new brand idea– “New Light on Life”, which, after this operation Fortress in brand development and proposed changes in patterns of latest requirements, namely, “through each store, Let the craze to realize the perfect of living in today. ” In this basis, in 2009, Fortress will launch a brand new brand idea– “Imagination is power”, and more creative brand and agencies, for the Fortress into the more creative, let the logo become more professional, young .

Fortress of relevant staff had commented: “Fortress have been active in establishing the logo image of the days, to offer consumers with innovative shopping experience.”

Broadway: a protracted history, the event of sound

Broadway (Broadway Photo Supply Limited) was founded in 1949, after 60 years of development, has become the foremost complete gross sales, the best concentration of electric appliances chain stores in Hong Kong is without doubt one of the main sales

Video

Products, home appliances, communication products, photographic equipment and private computers. Currently, 37 Broadway stores in Hong Kong, the choice of chain stores after Fortress.

Broadway with “consumer protection, 10 days replacement” policy, while its “computerized reservations goods

Service

“Cope with a comprehensive computerized inventory and shipping goods to stick.