Goedeker‘s announces launch of latest appliance color option from GE Appliances. Chris Bissig of GE explains the hot premium “Slate” finish, now available for order.

Ballwin, MO (PRWEB) October 14, 2012

Uninterested in the usual kitchen styles- Well, times are changing. GE Appliances was hard at work on a brand new appliance finish called, Slate.

Manager, Concept & Brand Development for GE Appliances, Chris Bissig, describes the finish this kind, “Slate is a warm, grey, low-gloss metallic finish that has a deep and alluring look that exudes refinement and class. It’s a natural complement to the wide spectrum of fabrics utilized in today’s modern kitchen designs. We’ve accented the Slate suite of appliances with bold metallic touch points which include handles and knobs – offering more contrast and interest.”

Even though chrome steel is the premium appliance finish, homeowners was shopping for an alternate.

“While you examine 2011, 35 percent of all appliances sold were stainless-steel,” says Bissig. “We don’t see stainless going away, but we also know that individuality and expressing themselves through their kitchens is significant to consumers. Every 15 years or so within the appliance industry we’ve had a significant shift in color trends. At GE, we believe there’s a segment of shoppers who’re in quest of something new, fresh and different.”

Slate is a mode on the way to transform kitchen design.

Bissig continues, “For some time now we’ve been watching the craze toward a minimalist approach with appliance design where the appliances blend in additional with the final kitchen d?cor versus being the point of interest. We see stonework, countertops and other kitchen elements taking over a more prominent role in kitchen design. One in all our biggest accomplishments at the launch of Slate was making a finish that was neutral and yet distinctive. As a designer, that was a challenging and rewarding endeavor.”

With Slate, GE Appliances has introduced a game changer. Kitchens is simply not the identical again. This finish brings a bold, fresh look that’s here to stick.

If you should learn more, appliances in Slate are available in at online appliance retailer, Goedeker’s.

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Goedeker’s

13850 Manchester Road

Ballwin, MO 63011

Rich Missey
Goedeker’s
1-888-768-1710
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