“Household appliances in consumer market presents practical demand for household appliances to rise higher penetration; demand for household appliances, but for enjoyment by the patron attitudes, income and other inhibiting factors in urgent need of appliance manufacturers, retailers and extra guidance, development of the characteristics of . “Recently, the domestic home appliance giant chain

Suning Electric officially released in Beijing “2009 China’s rural household appliances consumer report.” Because the first consumer trends for rural household appliances investigation report, upon release, or cause widespread social repercussions.

Report showed rural families very varieties of product coverage.

TV , Mobile Product penetration highest; Aircon , Digital, computers and products have the bottom rate, not yet reached the extent of universal-type consumption.

Demand characteristics of shoppers in rural areas, the report stated: quality assurance, cheap, sale products

Service Guaranteed, convenient transportation and complete appliance category, optional multi-effects inclusive of home appliances to consumers in rural areas a very important consider purchasing decisions.

Report that Bringing home appliances As to stimulate consumption, expanding domestic demand an economic measure, but in addition benefit the folk of a livelihood project to profit farmers. Promotion of the policy and could promote rural household appliances available in the market to play an active role, to further promote the agricultural household appliances market by the “universal type” consumption patterns to the “universal type” model upgrade. Report: service lifetime of the agricultural consumer appliances have polarized the placement,

CRT Color TV, washer, small appliances and other traditional class time is usually longer buy home appliances, air-con and computers, digital and other new products in rural areas generally purchased within the last two years. Popular kind of rural consumption patterns, household appliance market will continue to two- 3 years, but in 2012 rural household appliance market is anticipated to succeed in cities in 2000 “high level of type” level, and knowledge in addition to the progress of rural electrification within the acceleration of expected accelerate the achievement of “universal type” consumption patterns in transition.

For further improving the “home appliances to the countryside” policy, and build a more perfect system of rural household appliances retail, in order that more directly benefit the agricultural consumer issues. Report: to improve the excellent standard stores, and inspiring and supporting logistics and distribution network construction in rural areas, to sit back the “home appliances to the countryside” products corresponding to limit of 5 additional recommendations.

Concurrently, Suning Appliance Chain Announces 1000 County Development Plan, the agricultural custom product purchasing plans, thousands of rural

Service Network to advertise projects of 5 “rural Sunshine Project.” Promoting the policy of home appliances to the countryside to succeed in full market penetration township level, help build a brand new long-term rural development goals.

Industry official said: The applying consumption survey of rural activities, as well as government and industry to play an active role in supporting decision-making outside, but in addition for Suning’s 34 market development played a “fire detection” role. However, the man also identified that: The report made no mention of second-hand appliance city “re-distribution, re-sell, re-use” of the agricultural consumer market, and rural household appliances household appliances consumer safety, consumer rights and interests of; an analogous time, the investigation of the project design factors The report didn’t address updating of consumer specific impact on rural household appliance market, and rural consumer brand, fashion, energy saving, multi-function, style and other related indicators of the price of information, therefore, not in keeping with the report at the rural market to make further judgments .

The source said: “However, Suning Appliance ‘to do their homework earlier than time’ awareness and ‘rural Sunshine Project’ initiative, in co-promote the idea of consumption in rural household appliances to upgrade the shopper market, the market potential for the improvement and promotion of harmony with the agricultural household appliances market sequence development, it’s worth for connection with relevant enterprises. “